Tradition. Quality. Innovation.


FOR 75 YEARS The production, development, design and marketing of
personal care products and household detergents
COMPANY Independent, mid-sized, family-owned company
LOCATION Freudenstadt, located in the Black Forest
EMPLOYEES More than 120 employees


Are you looking for an innovative partner to develop a new product line?
Do you value sound, effective, compatible and safe products?
Would you like to improve your products?
Would you like to move forward in the market?
Then we are the right partner for you.

Developer and manufacturer

With over 120 employees, our modern company is first and foremost a developer and manufacturer of numerous personal care products as well as of household detergents. We market our own brands through drugstores and the retail food trade.
We also develop, design and produce retail brands and industrial brands per the customer’s order. In the process, we draw from an extensive portfolio of approved formulas, many years of experience and the competent expert knowledge of our employees.

Made in Germany

It is due to our total conviction that we manufacture in Freudenstadt – in the heart of the Black Forest – and nowhere else. For us, “Made in Germany” is a prerequisite for quality. The unspoilt nature that surrounds us and the town’s pleasant atmosphere are important location factors for us and our employees. At the same time, it reminds us that our behaviour must be focussed on caring for the environment and using natural resources in a responsible manner.

Taking responsibility

Saying that our employees are our most important resource is not just empty talk. We benefit from a great work environment, trained experts and future-oriented training of motivated employees who identify with our company. This enables us to render a service that our customers appreciate us for worldwide.

Staying flexible

Streamlined processes and quick decisions for your benefit make us stand out from the rest. We welcome high expectations from our customers. We strive to ensure currency and innovation in our product range.


Our market is highly sophisticated. We respond opportunely to constantly increasing quantity requirements and new customers. We thereby ensure adherence to deadlines, quality and performance – day after day.



Thanks to continuous investments in technology, systems and qualifications, we are actively supporting the growth of our customers. In 2016 our development and production area has been expanded. The new facility includes modern social rooms and a cafeteria. All of this enables the optimisation of processes, higher capacities and the best possible working conditions.

Urkunde-Bildungspartnerschaft-2Education partnership

In the beginning of 2017 we started a promising partnership with the Luise Büchner School in Freudenstadt ( The cooperation is part of the initiative SCHOOL/ECONOMY.

Our company’s educations and the school’s teaching profiles have many similarities, particularly in the field of development. Together with the Luise Büchner School it is our intention to allow students an easy shift from school to profession. Information events as well as practical trainings are offered to provide inside views on career opportunities in our company.


Hagner has tradition



Hagner has tradition as a family-run company closely
connected to its local region.
As an innovative, globally active manufacturer.


to the Black Forest


As a mid-sized enterprise, we consider ourselves responsible for the economic site and residential location that is Freudenstadt.

standort1 We are committed to Freudenstadt. 
standort2 Freudenstadt is the cultural and economic centre of the northern Black Forest.
standort3 We strive to present Freudenstadt as an attractive economic site and residential hub.
standort4 We take responsibility for environmental protection in order to preserve the unique nature of the Black Forest.